ROLE
ARTIST & DESIGNER
TYPE
CATEGORIES
PROJECT-BASED
GRAPHIC DESIGN, BRANDING, SOCIAL MEDIA & PRINT MARKETING, PUBLICATION DESIGN
LOCATION
RIVERSIDE, CA
DURATION
As my BFA senior thesis project at La Sierra Univerity, I had the opportunity and privilege to create a cohesive body of fine art work for my 2024 solo exhibition, titled “Watching From The Outside In”.
This collection of multi-media artwork, presented at La Sierra University’s Brandstater Gallery from May 5 - 17, 2024, consisted of both physical and digital artwork covering the topic of perception.
This four month endeavor and senior capstone project, resulting in various pieces of installation work, to film projections and an assortment of fine art prints, showcased the culmination of my art and design experience that I had gained during my Time at La Sierra University.
FOUR MONTHS | JANUARY 2024-MAY 2024
Leading up to the May 5 reception, a distinct visual language was developed in order to promote the event.
Various logo iterations were created and refined until a final logo lockup was ultimately decided on. From there, branding graphics and a cohesive visual style followed, adhering to a consistent theme of dark and light contrast.
This simple and distinct style allowed for creative flexibility. The timeless black and white color palette, mixed with intriguing graphics utilizing a consistent halftone effect throughout, created for a “refined urban” feel in the marketing and promotional materials.
The use of repetition, along with various collaged elements of ellipses and rectangles were implemented to add variety and further highlight this visual style.
BRANDING AND MARKETING
SOCIAL MEDIA & PRINT DESIGN
FINAL LOGO LOCKUP
MARKETING MATERIALS
EVENT POSTERS
EVENT POSTCARDS
EVENT STICKERS
PROMOTIONAL SOCIAL POSTS
Conceptually, this visual style was used to highlight the nature of perception and reality. The light cannot be present without the dark, and the contrast of these two elements in relation to one another it was serves to create the world one experiences.
Using this as both a stylistic and conceptually backbone, the work for this project was created with these elements in mind.
EXHIBITION WORK
The body of this solo exhibition consisted of 15 conceptually cohesive works of art, all focused on the topic of perception and how one’s reality is shaped by their view of the world.
With an emphasis on printmaking and graphic design, the underlying urban feel and theme of contrast was consistent throughout.
“Momentary Dissolution” Gesso transfer on plywood, push pins, hot glue
“Accepting The Illusion” Linocut print & serigraph print on paper
“Defining Thoughts” Screenprints on frosted mylar
“Lens”
Digital film projection
“Opposition of The Not-So Identical (Part I) ” Etching
“Opposition of The Not-So Identical (Part II) ” Etching
“Opposition of The Not-So Identical (Part III) ” Etching
“Process”
Laser prints, wheatpaste
“Frames of Reference” Digital film projection
“Intensionality”
Concrete mold, rope, epoxy, nails, Magnavox box television & DVD video
“Compliment”
Screenprint on burnt canvas dropcloth
“Divina Statera (Part I)” Linocut print on paper
“Divina Statera (Part II)” Painted Mural
“Anantomy of an intrusive thought”
Digital film projection, electric guitar
“Cloud of Judgment” Linocut, inkjet prints, wheatpaste
All artwork followed a thorough yet open process of ideation, critique, and revision. Through peer and advisor feedback, multiple versions of each artwork were created and refined into the work presented for the exhibtion.
Proposed Artworks \ Draft One
Proposed Artworks \ Draft Two