ROLE & TYPE
FREELANCE GRAPHIC DESIGNER
AGENCY
COFFEE N’ CLOTHES
CREATIVE DIRECTOR
BRITTNEY BURTON
CLIENT
PATRÓN TEQUILA
CATEGORIES
PACKAGING DESIGN, BRANDING
DATES
SPRING 2023
During the spring of 2023, I had the opportunity to work with creative marketing agency Coffee N’ Clothes in designing a premium packaging design for Patrón El Cielo Tequila.
In adhering to Patrón’s premium brand aesthetic, design choices were made with luxury in mind. Simple graphics with gold accents and illustrative typography were used to convey a high-end feel, while staying true to the brand’s identity. The final design consisted of box packaging and insert card designs.
Final Packaging Designs
Final Insert Card Design
R1 Insert Card Template Designs
R2 Insert Card Template Design
Example: Packaging Print Dielines
R3 Insert Card Template Designs
The final visuals were created in collaboration with the CNC creative team. Direct communication with print producers ensured consistent and high-quality prints.