ROLE & TYPE

FREELANCE GRAPHIC DESIGNER

AGENCY

COFFEE N’ CLOTHES

CREATIVE DIRECTOR

BRITTNEY BURTON

CLIENT

PATRÓN TEQUILA

CATEGORIES

PACKAGING DESIGN, BRANDING

DATES

SPRING 2023


During the spring of 2023, I had the opportunity to work with creative marketing agency Coffee N’ Clothes in designing a premium packaging design for Patrón El Cielo Tequila.

In adhering to Patrón’s premium brand aesthetic, design choices were made with luxury in mind. Simple graphics with gold accents and illustrative typography were used to convey a high-end feel, while staying true to the brand’s identity. The final design consisted of box packaging and insert card designs.

Final Packaging Designs

Final Insert Card Design

R1 Insert Card Template Designs

R2 Insert Card Template Design

Example: Packaging Print Dielines

R3 Insert Card Template Designs

The final visuals were created in collaboration with the CNC creative team. Direct communication with print producers ensured consistent and high-quality prints.