ROLE & TYPE

FREELANCE GRAPHIC DESIGNER

AGENCY

COFFEE N’ CLOTHES

CREATIVE DIRECTOR

BRITTNEY BURTON

CLIENT

MADEWELL

CATEGORIES

ACTIVATION SIGNAGE DESIGN, BRANDING

DATES

SUMMER & FALL 2023

With creative marketing agency Coffee N’ Clothes, I had the opportunity to create work for premium fashion brand Madewell for their Denimn Atelier by Madewell Tour. Locations included Austin, Nashville, and New York City.

This project consisted of cohesive and visually appealing activation designs promoting vendor offerings, staying true to the Madewell brand aesthetic.

Resulting designs were simple and clear, with a modern edge that incorporated a light blue to subtly tie-in with Madewell’s denim line.

Deliverables included a-frame and other print signage, beverage cup designs, floral display designs, and more.

Selected Signage Designs (14x22)

Selected Signage Designs (A-Frame)

Beverage Designs

Through collaborative work the CNC creative team, and direct communication with print producers, cohesive and appealing visuals were created to resonate with Madewell’s target audience.

Floral Display Design