ROLE
GRAPHIC DESIGNER & SOCIAL MEDIA MANAGER
FULL-TIME, IN-HOUSE
CATEGORIES
BRANDING & VISUAL IDENTITY, SOCIAL MEDIA, SIGNAGE, PRINT & MERCHANDISE
LOCATION
CROSSWALK CHURCH | REDLANDS, CA
TIMELINE
MAY-OCTOBER, 2025
TYPE
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BRANDING & VISUAL IDENTITY
As a core value of Crosswalk Church, belonging signifies love, radical inclusion, and acceptance of everyone, as they are, without exception. Visually representing this theme for Crosswalk Conference 2025 consisted of blending contemprary graphic design, fine art, and symbolism to focus in on the idea of being part of a collective whole, each piece playing and important role.
This resulted in final logo variations, visual assets, and visual styles that were both unique and identifiable, representative of belonging and inclusion, and in line with Crosswalk’s existing look and feel. This visual identity was created with a variety of applications in mind, ranging from social media and screens to print and merchandise.
LOGOS, ASSETS, & STYLES
LOGO VARIATIONS
Logotype short
Logotype full
Logotype extended
VISUAL ASSETS
Spark full
HEX
CMYK
RGB
#57D3C5
57 0 31 0
87 211 197
HEX
CMYK
RGB
#6757D3
70 71 0 0
103 87 211
Spark quarter
R2 DESIGNS - CROSSWALK CONFERENCE 2025
Revised hero images, and logo lockups, along with print design examples
Throughout the beginning stages of the ideation process for Crosswalk’s 2025 conference, logo styles and visual identities were narrowed down through a process of creative critique and revision.
For each round of revision, various logo lockups and thematic imagery were presented.
Logo and visual asset variations came with both black and white versions, and colors were based around Crosswalk Church’s already exisitng palette of brand colors.
By using clean and familiar yet unique typography, imagery and symbols of collective unity, and utilization of the branding assets, the resulting product both stand on it’s own, but also point to Crosswalk Church and it’s previous conferences.
R1 DESIGNS - CROSSWALK CONFERENCE 2025
Hero images, and logo lockup variations
Option 1
Option 2
Option 3
#FF6F6A
0 71 51 0
255 111 106
#D0005B
14 100 47 1
208 0 91
COLORS USED
HEX
CMYK
RGB
#3A66FF
77 63 0 0
58 102 255
HEX
CMYK
RGB
#E2FF3A
16 0 94 0
226 255 58
FONTS USED
HEX
CMYK
RGB
HEX
CMYK
RGB
SCREENS & SIGNAGE
LED WALL SLIDE GRAPHICS & INFORMATIONAL SIGNAGE
Using the Crosswalk Conference 2025 style guide, signage was created to be used throughout the weekend of the event. This predominantly consisted of screen graphcis for presentation, including a hero graphic, slide background, speaker nameplates, lower thirds, and other applicable designs for various screen sizes.
By creating a variety of different looks using a consistent visual language, audiences were presented with a unique, cohesive, and conceptually intriguing look and feel for the Crosswalk Conference experience.
Below are 1920x1080 variations of the screen graphics created. Alternate sizes included 1920x1200 and 2560x1152.
Speaker nameplate 1920x1080
Speaker nameplate lower third
Campus interview 1920x1080
Title card variations 1920x1080
Verse content card
Application and Usage
Verse lower third
Statement lower third
Statement content card
SOCIAL MEDIA
EVENT PROMOTION & AUDIENCE ENGAGEMENT
In the weeks leading up to the weekend of Crosswalk Conference, consistent social media posting was critical in raising awareness of the event, as well as connecting with Crosswalk’s global network of campuses, communities, groups, and affiliates.
Posts created for the designated Crosswalk Conference instagram account consisted of carousel posts, reels, and photo throwbacks that built excitement surrounding the event. Consistent content featuring members of Crosswalk church worldwide, re-enforced the idea of belonging and fostered community engagment.
All posts were created using the defined style guide, allowing for a unique and cohesive feel.
General Promotion
General Promotion
Informational
General Promotion
Informational
Informational
General Promotion
General Promotion
PRINT & MERCHANDISE
MAKING THE EXPERIENCE TANGIBLE
Using the core value statement of belonging, Crosswalk Conference 2025 merch was created for attendees purchase. Using the visual style implemented across various platforms, typographic designs adorned t-shirts and hoodies for a memorable take-home conference experience.
